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Donald Miller, a New York Times bestselling author, uses the seven universal elements of powerful stories to teach readers how to dramatically improve the way they connect with customers and grow their businesses.
Donald Miller, a New York Times bestselling author, uses the seven universal elements of powerful stories to teach readers how to dramatically improve the way they connect with customers and grow their businesses.
Donald Miller's StoryBrand methodology has proven to be a solution to the difficulties business leaders face when talking about their businesses. This revolutionary approach, focused on creating a connection with customers, provides readers with the ultimate competitive advantage by revealing the secret to making them grasp the irresistible appeal of the benefits of using their products, ideas, or services. “StoryBrand” does this by teaching readers the seven universal elements of stories that influence all human beings; the real reason customers buy; how to simplify a brand message so people understand it; and how to create the most effective messages for websites, brochures, and social media. Whether you're the marketing director of a multi-billion dollar company, a small business owner, a political candidate, or the lead singer of a rock band, “StoryBrand” will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
