Carol S. Dweck, Ph.D., professor of psychology at Stanford University and an international expert on success and motivation, has developed, over decades of research, a fundamental concept: the mental attitude with which we face life, which she calls "mindset," is crucial to success. Dweck brilliantly reveals how success can be achieved by the way we deal with our goals. Mindset is not merely a personality trait; it explains why we are optimistic or pessimistic, successful or not. It defines our relationship with work and with people, and the way we raise our children. It is a decisive factor in unlocking our full potential.