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The psychology of color: How colors affect emotion and reason.
Original price was: 30,67 €.22,39 €Current price is: 22,39 €.
Original price was: 30,67 €.22,39 €Current price is: 22,39 €.
This book explores the relationship between colors and our feelings, showing how the two are not combined by chance. The connections between them are not merely matters of taste, but rather universal experiences deeply rooted in our language and thought. Organized into thirteen chapters, corresponding to thirteen different colors, the work offers a rich array of information about colors: from popular sayings and wisdom to their use in product design, various color-based tests, color therapies, manipulation of people, names and surnames related to colors, etc. The diversity of this approach makes Eva Heller's work an indispensable tool for all those who work with color: artists, therapists, graphic and industrial designers, decorators, architects, fashion designers, advertisers, and others.
