Product Description
Customer Obsession is an inside look at Amazon's culture, leadership, internal practices, and a guide of lessons and techniques you can apply to your own business and career right now!
In this book, two Amazon executives reveal the principles and practices that fueled the success of one of the most extraordinary companies the world has ever known. With a combined 27 years of experience at Amazon – much of it during the period of unparalleled innovation that created products and services like Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services – Bryar and Carr offer access to the backbone of Amazon, explain how it was developed, and demonstrate that it is a repeatable, scalable, and adaptable method.
With thorough analysis and practical steps to apply it to your own company – no matter the size – the authors illuminate how Amazon's fourteen leadership principles guide decision-making at all levels of the company. Focusing on customer obsession, long-term thinking, a zest for invention, and operational excellence, Amazon's core practices ensure that these characteristics are translated into action and flow through all aspects of the business.
Customer Obsession is a practical guide and the story of how the company grew and became so successful. It is filled with the authors' memories of what it's like to "be Amazon" and how their time at the company affected their personal and professional lives.
They demonstrate that success at the company level is not achieved through the genius of a single leader, but rather through the commitment and execution of a set of well-defined and rigorously enforced principles and practices – shared here for the first time.
Whatever your talent, career, or organization, discover how you can put customer obsession to work for you.
