Product Description
A powerful and necessary analysis of the most contested resource of the digital age: our focus.
Amidst incessant notifications, endless feeds, and carefully designed algorithms to capture our attention and shape our desires, award-winning journalist and writer Chris Hayes investigates how human attention has become one of the most exploited commodities of the 21st century. In this provocative work, the author reveals how tech giants build digital ecosystems that exploit our cognitive and emotional vulnerabilities, converting seconds of distraction into billions of dollars.
Based on studies in psychology, neuroscience, and economics, Hayes exposes the profound impacts of this relentless system: increased anxiety, mental overload, loss of deep connection with others, and the weakening of public discourse. Hayes argues that, just as the Industrial Revolution transformed physical labor into an exploitable asset, the Digital Revolution has transformed our attention into raw material for a new economy—silent, invasive, and highly profitable.
With accessible language and powerful arguments, Attention capitalism It reveals the hidden mechanisms behind the hijacking of our minds and proposes concrete paths for us to regain control of our time, our choices, and our humanity. An urgent and transformative read for anyone who wants to understand—and resist—the logic that turns every moment of focus into a commodity.
