{"id":1853,"date":"2019-01-11T04:38:25","date_gmt":"2019-01-11T06:38:25","guid":{"rendered":"https:\/\/ember.com.br\/?p=1853"},"modified":"2024-06-22T05:17:15","modified_gmt":"2024-06-22T08:17:15","slug":"mastercard-revela-novo-logotipo","status":"publish","type":"post","link":"https:\/\/ember.com.br\/en\/mastercard-revela-novo-logotipo\/","title":{"rendered":"Mastercard unveils new logo."},"content":{"rendered":"<div class=\"text-slice container\">\n<div class=\"text-slice__text\">\n<p>Big news in the world of personal banking services: Mastercard has a new \u2013 and crucially unnamed \u2013 logo, designed by Pentagram partner Michael Bierut.<\/p>\n<p>Explaining the logic behind the name, Mastercard says in a statement released on January 7, 2019: \u201cAs the consumer and commerce landscape continues to evolve, the Mastercard Symbol represents Mastercard better than a single word, and its flexible, modern design will allow it to work seamlessly across the entire digital landscape.\u201d.<\/p>\n<p>Raja Rajamannar, Mastercard&#039;s director of marketing and communications, also seems quite excited about the visual update, noting that &quot;reinvention in the digital age demands modern simplicity.&quot; Raja states that &quot;80% of people are able to &#039;spontaneously&#039; recognize the iconic (and recognizably) interlocking circles of the brand without the word Mastercard nestled between them, and in turn, the circles could stand alone on their own.&quot;.<\/p>\n<p>Pentagram&#039;s chief executive, Michael Bierut, seems equally enthusiastic about the process, explaining how removing the word sees Mastercard joining &quot;an elite group of brands represented not by name, but by symbol.&quot; In his eyes, Mastercard is now at the top of the Mount Olympus of branding, alongside &quot;an apple, a target, a swoosh.&quot;.<\/p>\n<p>Logo enthusiasts can feast their eyes on the design process that led to this bold new era for Mastercard below.<\/p>\n<\/div>\n<\/div>\n<div class=\"images-slice container\">\n<div class=\"images-slice__negative-margin\">\n<div class=\"images-slice__group images-slice__group--default\">\n<figure class=\"images-slice__figure images-slice__figure--default\">\n<div class=\"images-slice__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"images-slice__image\" src=\"https:\/\/www.itsnicethat.com\/system\/files\/012019\/5c34759e7fa44c95d3000014\/images_slice_large\/mastercard-new-logo-graphic-design-itsnicethat-02.jpg?1546942112\" alt=\"Mastercard-new-logo-design gr\u00e1fico-itsnicethat-02\" width=\"724\" height=\"937\" \/><\/div><figcaption class=\"images-slice__caption\">MasterCard<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-9806911943010241\"\n     data-ad-slot=\"9831268810\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>Grandes novidades no mundo dos servi\u00e7os banc\u00e1rios pessoais: a Mastercard tem um novo &#8211; e crucialmente sem nome &#8211; logotipo, montado pelo parceiro da Pentagram, Michael Bierut. Explicando a l\u00f3gica por tr\u00e1s do nome, a Mastercard diz em um comunicado divulgado em 7 de janeiro de 2019: \u201c\u00c0 medida que a paisagem do consumidor e [&hellip;]<\/p>\n<\/p><div class=\"more-link\"><a href=\"https:\/\/ember.com.br\/en\/mastercard-revela-novo-logotipo\/\" class=\"btn btn-small btn--dark btn-hover-shadow\"><span class=\"text\">Continue Reading<\/span><i class=\"seoicon-right-arrow\"><\/i><\/a><\/div>","protected":false},"author":1,"featured_media":1857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[61],"tags":[],"yst_prominent_words":[175,180,151,177,176,172,174,169,170,182,171,179,173,168,167,181,178],"class_list":["post-1853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identidade-visual"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/ember.com.br\/wp-content\/uploads\/2019\/01\/mastercard-new-logo-graphic-design-itsnicethat-02.jpg","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/ember.com.br\/en\/wp-json\/wp\/v2\/posts\/1853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ember.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ember.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ember.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ember.com.br\/en\/wp-json\/wp\/v2\/comments?post=1853"}],"version-history":[{"count":7,"href":"https:\/\/ember.com.br\/en\/wp-json\/wp\/v2\/posts\/1853\/revisions"}],"predecessor-version":[{"id":2031,"href":"https:\/\/ember.com.br\/en\/wp-json\/wp\/v2\/posts\/1853\/revisions\/2031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ember.com.br\/en\/wp-json\/wp\/v2\/media\/1857"}],"wp:attachment":[{"href":"https:\/\/ember.com.br\/en\/wp-json\/wp\/v2\/media?parent=1853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ember.com.br\/en\/wp-json\/wp\/v2\/categories?post=1853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ember.com.br\/en\/wp-json\/wp\/v2\/tags?post=1853"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/ember.com.br\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=1853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}